As well as watching
and listening
to my SPERI/New Statesman prize lecture, you can now read it in the
form of a SPERI paper
(slightly more coherent and comprehensive that the lecture I gave). I
have also written an article
that is now up at the New Statesman, which attacks the same issue a
slightly different way. This post is aimed at encouraging you to read
that article.
It suggests that we
should not find either the Brexit vote or Trump’s election a
surprise. Once we recognise that a large proportion of (most?) voters
are not that interested and therefore not that informed about
politics, and then ask what information these voters actually
received from the media, then both Brexit and Trump were quite
rational choices.
If that statement
sounds shocking, I think it is because those of us who are interested
in politics and are well informed find it difficult to imagine what
it would be like not being so. We ask how can Trump be more trusted
than Clinton, because we have read and indeed listened to all his
lies, but if the only source of information you look at is the
nightly news you will have mainly heard about Clinton’s emails. We
ask how can half of those who voted in the EU referendum opt for
evident self-harm, because we have read that economists think it will
be self harm by a margin of 22 to 1. But if all you have seen is he
said/she said reporting in the media, it just looks like economists
are divided on the issue.
I’m not arguing
that the impact of globalisation is not important. It helps people
lose trust in mainstream politicians. Instead I’m asking why
legitimate grievances should lead people to start believing in
snake-oil salesmen. People will go for populist policies, if the
knowledge that these policies will not work is denied them, or
portrayed as just one more opinion rather than knowledge.
The power of the
media to distort truth should never be underestimated. In 2015 voters
elected a Conservative government because they thought they were more
competent at running the economy. They blamed Labour for causing
austerity. Pretty well all the evidence suggested the opposite was
true. But all most people heard was the Conservative narrative about
‘clearing up the mess’. You should blame Labour for letting that
happen, but if you do you also have to concede that the information
people receive is critical in the decisions they make. The power of a
simple but false narrative is immense: remember most workers had
experienced an unprecedented fall their real earnings over this
period, yet they still chose to blame Labour for this rather than the
global financial crisis and austerity.
After everything
that has happened over the last two years, these points should by now
be self-evident, and to some they are. But a great deal of analysis
just ignores the role of the media. I surveyed
a great deal of work on the Brexit vote, trying to relate it to
all kinds of variables, but I saw no analysis that looked at the
media people were exposed to. In the UK there is not much we can do
about the partisan press in the short term, but we can
do something about the broadcast media. How many more Brexits and
Trumps do we need before we do?