Simon Jenkins is
completely wrong when he says
that the Brexit “campaign was ironically [the BBC’s] finest
hour”. The exact opposite is true. The BBC treated the referendum
like a general election, with a rule book which said focus on the two
campaigns and ensure any coverage is even handed. It mattered not
that this produced a blue on blue campaign where opposition
politicians were hardly
heard. It mattered not that this allowed the Leave campaign to state
facts that were simply untrue: by and large
journalists kept their head down. It mattered not that their viewers
wanted more information about the EU and the BBC has a duty to
inform. The BBC had a good campaign only in the sense that they
played by rules they designed to keep them out of trouble.
The area where this
BBC failure mattered most was the economy. The Remain campaign, for
better or worse, focused on the economic costs of leaving. They were
on strong ground, with a near unanimous view among economists that
Brexit would hurt the UK economy in the longer term. A view that was
backed up by international institutions like the OECD or IMF. Yet the
BBC’s rules meant that this view had to be treated as just one
side’s opinion, to be always and everywhere offset by an opposing
opinion from the other side.
In essence the BBC’s
key mistake was to not treat the consensus among economists as
knowledge. Knowledge that their viewers should be informed about and
the reasoning behind it explained. The view that Brexit would reduce
average incomes was no more of an opinion than man made climate
change is an opinion. They are both almost certain facts. That the
BBC did not treat it that way meant that Leave won the vote.
That this lost the
referendum is unquestionable. Many surveys pointed to a belief among
Leave voters that they would not be worse off after Brexit. Surveys
also showed that most Leave voters were not willing to pay anything,
in terms of loss of personal income, to reduce immigration. That is
not because immigration does not matter to them, but because for many
Leave voters it mattered because they believed reducing immigration
would improve their access to public services. In that they were
completely wrong, but the BBC failed to tell them why they were
wrong.
I mention climate
change because almost the same fate befell this science. The
non-partisan media’s default mode is to treat anything that is
politically contentious as a clash of opinions, and with some
politicians adopting a climate change denial view, the BBC began to
treat climate change as a clash of opinions. But the BBC is open to
reason and pressure from scientists. So when scientists complained
about the BBC treating climate change as a controversial opinion
rather than knowledge, the BBC changed their policy. Debates between
climate change scientists and climate change skeptics were largely
dropped. When man made climate change was in the news, it was to be
treated as a fact: as knowledge.
I have heard no good
reason why the consensus views of economists about trade should be
treated differently from climate change science. What the BBC’s
policy in effect says is this. Forget that society spends large sums
of money on research in economics: at the end of the day this
research has less worth than a politician’s opinion. Forget we teach
large numbers of students about economics in our universities. What
is good enough for university students is not good enough for BBC
viewers. It is an untenable position for the BBC to have, yet they
will continue to hold it until it is challenged, and the only people
who can challenge it are economists
The key difference
between climate change and economics is that scientists have more
institutional clout than economists. The Royal Society in the UK has
a staff of over 150. I fear economists have a hopelessly naive and
individualistic view about how public policy works. That naive view
is that the better ideas will win out. Policy makers will come to
economists and choose the policies that most economists think are
best. They often don’t. The BBC will represent the consensus view
of economists as knowledge: it didn’t.
This is not a
one-off, some kind of soon to be forgotten nightmare. I have argued
that the 2015 general election was very similar. What I call
mediamacro continues to represent austerity as economic common sense,
and it represents the government as if it was equivalent to a
household. We are now having to tell our students to ignore what they
hear in the media.
This is not about
individual economists learning media skills. It is about having a
collective voice that can, at the very least, speak up for the
consensus when it exists. In the UK the Royal Economic Society (RES),
rather than the Observer newspaper, could organise polls of academics
on key policy issues to establish when a consensus exists. This is
better than relying on the selective surveys that already exist. A
few angry letters from the RES to the BBC are not enough. We need to
force the BBC to defend what they did publicly. If they say they
fairly represented academic opinion, we should challenge that by
looking at the data. We need to start defending economics, because I
do not think anyone else will do it for us.
